BRAND GUIDELINES

Below are our brand guidelines documents and assets.
The iMotors brand should aim to express itself both appropriately and consistently.


Logo

Fearless Generation

50 year logo

Logo/Vector

1971 & Pattern

Brand Logo Clearance Zone

The clearance zone is constructed based on the width of the letter 'M' from the iMotors word, which aids as a minimal clear-space for the identity.

The exclusion zone around the logo ensures that no other graphic elements interfere with its clarity or integrity. It also marks the closest the brand mark can come to the edge of a page, cover or a digital layout.

Brand Color